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BEIJING, April 7 (Xinhuanet) -- Salesforce.com--business software maker-- Tuesday launched a mobile application that its existing customers will be able to gain access for free. The company that pioneered software as a service -- managing customers' information and data remotely on a pay-as-you-go basis -- said it could reach 1 million users with its new Mobile Lite service. Salesforce.com Mobile Lite is not as full-featured as the on-demand CRM (customer relationship management) vendor's full-fledged mobile application, which is included with an Unlimited subscription but costs an extra $50 per user per month for Professional and Enterprise edition subscribers. Salesforce already has clocked up 70,000 downloads of its Apple iPhone version in seven months by customers on its more expensive, all-inclusive packages. Mobile Lite will be available to customers using Research in Motion's BlackBerry smartphones and phones running on Microsoft's Windows software as well as the iPhone, Salesforce said ahead of a company event in London Tuesday. "The plan is to make it free. There is no plan to change it," Salesforce Chief Marketing Officer Kendall Collins told Reuters in a telephone interview. (Agencies) |
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